an comment on twitter popped up with a number i didn't expect: $6,500.
for a domain.
not the product. not the company. just a name: superfast.
i bought it because it felt right. short. clean. a word i say every day. a word that describes how i want to build.
when the offer came in, my first thought was simple: take it. quick win. free cash. more runway.
but then i slowed down and asked better questions:
"what is this domain worth to me in five years?"
"does selling it make me faster or just lighter?"
"if i sell, what story am i choosing?"
here's what i realized:
1) names carry momentum
a good name is a multiplier. users remember it. you remember it. it becomes a promise. superfast is a standard i want to live up to.
a good name is a multiplier. users remember it. you remember it. it becomes a promise. superfast is a standard i want to live up to.
2) cash is fuel, not direction
$6,500 helps. but it's not a strategy. if i sell a name i believe in, i buy short-term relief and lose long-term leverage.
$6,500 helps. but it's not a strategy. if i sell a name i believe in, i buy short-term relief and lose long-term leverage.
3) value is created, not offered
someone offering money doesn't define the value. the vision does. if i build superfast right, the domain becomes the cheapest part of the story.
someone offering money doesn't define the value. the vision does. if i build superfast right, the domain becomes the cheapest part of the story.
so i passed.
not because the number was bad. because the direction was wrong.
if you're in the same spot - holding something that feels "too early to be valuable" - don't rush to sell it just because someone noticed. ask what it could become if you doubled down instead.
i'm keeping superfast.
and i'm going to earn that name every day.