november broke me.
twitter suspended. medium suspended. four income sources gone in four days. my startup stalled. my job ended on december 13. i went from $0 to $1800+ to $0 again in 2025.
i wrote about it here: 2025: what a weird year.
december was supposed to be the worst month of my life. it turned into the month that saved it.
december: when everything clicked
on december 24, i posted about programmatic seo. it went viral. 800k+ views. made it to global twitter news.
three days later, on december 27, i went to a 12-hour launch challenge hosted by harkirat. i built seo it is in 10 hours. the launch video got 350k+ views. i made my first dollar before midnight.
when i woke up the next morning, i had paying users. for the first time in months, i felt product market fit again.
i also shipped makeitlast on december 23 — a public accountability tool i built because i was tired of chasing attention without direction.
december didn't feel like a comeback yet. it felt like proof that i could still build. that was enough.
january: the number that changed my brain
january 2026 hit different.
i kept shipping. kept posting. kept improving seo it is. started instagram and youtube on january 3. started my newsletter the same day. wrote my 2026 plan on january 10.
and then i looked at my earnings for the month.
my biggest comeback yet.
not from one lucky viral moment. from stacking small wins — a product that kept selling, content that kept compounding, and the discipline to show up every day after losing almost everything.
what i learned
1) rock bottom is not the end
i lost 6 income sources in 4 days. i thought i was done. december proved i wasn't.
i lost 6 income sources in 4 days. i thought i was done. december proved i wasn't.
2) your niche finds you when you keep building
i didn't plan to become "the seo guy." a viral tweet pointed me there. i followed it.
i didn't plan to become "the seo guy." a viral tweet pointed me there. i followed it.
3) speed beats perfection
seo it is was built in 10 hours. not polished. not perfect. just shipped. that's what changed everything.
seo it is was built in 10 hours. not polished. not perfect. just shipped. that's what changed everything.
4) momentum is a choice
january didn't happen because december was lucky. it happened because i didn't stop after the launch high wore off.
january didn't happen because december was lucky. it happened because i didn't stop after the launch high wore off.
"you're not starting from zero. you're starting from experience."
dec 2025 to jan 2026 changed my life because it reminded me that the fall isn't the story. the comeback is.
i haven't stopped since. not planning to either.
want the full seo it is story? read the story behind "SEO it is".
someone covered my whole journey — wins, crashes, all of it. watch it on storytelling.