something unexpected happened. i woke up to a phone full of notifications. twitter was on fire. one of my tweets had blown up.
it wasn't planned. not a thread. not a hook. just a thought i had while walking. something real about how we optimize everything to death.
280 characters. no hashtags. no hype.
first tweet hit 1.7 million in 24 hours.
second tweet did 3.5 million.
that's 5 million views in 1 week.
here's what i learned:
1. quality > quantity:
tweeting 100 times a day doesn't make you consistent. it makes you noisy. i tweeted 4-5 times max. post less. think more. keep your timeline tight.
2. don't beg in replies:
replying to big accounts won't build you. it builds them. you're here to lead. show up on your own feed. that's where real growth starts.
3. consistency compounds:
virality is luck. growth is the grind. tweet daily. even if no one cares. your breakout tweet might be number 17. don't quit at 6.
4. people follow people:
not formats. not hacks. real thoughts from real people win. write like you talk. say something honest. that's what connects.
5. content should serve:
stop trying to sound smart. help someone instead. share what helped you. when you stop trying to impress, people listen.
i almost didn't post it. thought it was mid. almost deleted it. but i hit send anyway. that's the trick. post the thing. even if it feels small.
i'm not here to chase virality. i'm here to build. to connect. to figure it out in public. if you're just getting started:
start with what you know
share what you've learned
don't fake it
don't overthink it
post anyway
i write more here and post daily on twitter. if you're serious about building, start now.
p.s. if you found me through that tweet, thanks for sticking around. let's build something that matters.